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Stand Mixers - More Popular the Ever, 100+ Years Later


            The 20th century gave Americans the opportunity to expand their thoughts and approaches to housework. Always looking for a way to ease their household responsibilities, both men and women turned eagerly to the wonderful new stand mixer, quite possibly the most efficient, labor-saving appliance to be found in any kitchen, from home to the largest restaurant.

            The 1884 design, invented by African-American Willie Johnson, of an eggbeater powered by a driving wheel, with an arrangement of gears and pulleys, was the inspiration for kitchen appliances made by Bosch, KitchenAid, and Sunbeam. These companies were quick to develop Johnson’s idea; America seemed to be enamored with the concept of multipurpose gadgets for the kitchen.

            The prototype electric mixer was massive and clumsy looking; it looked more appropriate in a commercial bakery than in the home. In 1908, Herbert Johnson, president of the Hobart Manufacturing Company of Troy, Ohio, watched a commercial baker mix bread dough with a metal spoon, powered only by the baker’s muscles. After tinkering with various designs, Johnson came up with a mechanical version. By 1915, his 80-quart stand mixer was standard equipment on all U.S. Naval vessels and in many commercial bakeries.

            By 1918, KitchenAid had begun testing the stand mixers in their own homes. The mixer was so popular one of the wives declared “all I know is it’s the best kitchen aid I’ve ever had.” And the rest is history.

            In the same year, the Hobart Manufacturing Company had metamorphosed into KitchenAid. They expounded upon the wonders of the new “food preparer” (stand mixer) and its suitability for the home kitchen, hoping to increase sales. There were some problems with its size - 65 pounds - and its very expensive retail price of $189.50 (equivalent to about $2,000 in the early 2000s). Industrial designer Egmont Ahrens, by 1936, trimmed the stand mixer down to a manageable size and the price tag down to a much more reasonable price of $55.

            Retailers didn’t seem to actively display or support the KitchenAid mixer in its early days. In order to encourage interest in the hand mixer, KitchenAid mobilized a work force, of mostly women, to approach the public on a door-to-door basis, extolling upon the virtues of this new food preparation tool. KitchenAid especially praised the attachments, at this time including a citrus juicer and food grinder, in an attempt to make the mixer even more attractive to the public. The biggest selling point was a groundbreaking design known as “planetary action,” which allowed the ingredients to be blended all the way to the edges of the bowl, eliminating the physically exhausting job of manually turning the bowl.

            In 1937, KitchenAid introduced the brilliant concept of totally interchangeable attachments, an idea still in full force in the 21st century. A good example of this would be the 1919 pea shucker attachment. Even though the pea shucker is no longer available, it will still fit today’s model.

            Although KitchenAid was the first to produce the electric stand mixer, Sunbeam was the company which captured the most public acceptance. Sunbeam’s product, the Mixmaster, was invented by Ivan Jepson, a Swede, in 1928 and was first mass-marketed in May, 1930. His streamlined mixer sold for only $18.25, a mere fraction of the cost of KitchenAid’s model at $189.50.

            Upon arriving in the United States in 1925, he found employment at the Chicago Flexible Shaft Company, the parent company of Sunbeam. The Sunbeam division was created to handle increased kitchen appliance manufacturing. By 1930, Jepson was Sunbeam’s head designer.

            Sunbeam’s model M4A Mixmaster, with its sleek silhouette, became so popular its name “Mixmaster” became the generic for all stand mixers, no matter what the brand. “Mixmaster” was to stand mixers as “Jell-O®,” “Kleenex®,” and “Band-Aid®” are to gelatin dessert, facial tissue, and any adhesive first-aid bandage.

            Sunbeam advertised its Mixmaster as an amazing collection of attachments, totally interchangeable with one another. With the use of these gadgets, Sunbeam implied the Mixmaster could complete a variety of tasks.

            In 1940, many years ahead of its time, the Mixmaster was able to complete many tasks: among others, the attachments could squeeze fruit juice, shell peas, peel fruit, press pasta, grind meat, and grind coffee beans. Also in its bag of tricks were attachments for opening tin cans, sharpening knives, and polishing silverware. Its most unusual attachment was a mayonnaise oil dropper.

DID YOU KNOW?
  • The stand mixer can be used both as a stationary appliance and also as a detached mixer head (handle and motor) that can be used as a portable hand mixer.
  • It takes only 26 seconds to assemble the KitchenAid “Artisan” (probably KitchenAid’s most popular stand mixer model) by hand in a factory setting.
  • The KitchenAid “Artisan” stand mixer is available in 22 colors in varying finishes. The color is applied with spray-on powder instead of paint.
icon Hamilton Beach Stand Mixer, Model 64695

This Power Deluxe Stand Mixer is here to make your life easier. Doubling as a hand mixer this 6 speed, 4 quart glass bowl will do all the hard work. The traditional beaters and dough hooks are included. Easy-clean rounded cord. Features:
  • Doubles as a hand mixer
  • Shift & Stir bowl
  • 275 Watts peak power
  • 6 speeds with QuickBurst
  • 4 quart glass bowl
  • Traditional beaters and dough hooks included
  • Unique Bowl RestTM feature
  • Easy-clean rounded cord
  • Dimensions: 13.5" h x 9" w x 12.5" d
Compare at $68.75, Our Price Only $55.00, and shipping on this item is FREE!

To See More Info/Buy >>> Hamilton Beach Stand Mixer, Model 64695
Hamilton Beach 4.5-qt. Eclectrics Stand Mixer, Moroccan Red Hamilton Beach Eclectrics 4.5-qt. Stand Mixers

A trusted name. New, exciting colors! From Hamilton Beach, these all-metal stand mixers come with a host of accessories - a Flat Beater for cakes and cookies, a Dough Hook for bread and a Wire Whisk for whipped cream or pudding. The 4.5-qt. stainless steel bowl comes with a Pouring Shield that helps prevent splattering while in operation. The pouring shield has a built-in chute for adding ingredients. Powered by 400 watts, the stand mixer has a two-way mixing action to ensure all ingredients are incorporated into the mix. The quick-release, tilt-up head assists when removing the bowl. 9 x 14 x 14-in. When you're ready for a kitchen re-do, don't call in the carpenters! Instead, "counterscape" your kitchen with Hamilton Beach's retro-designed, affordably priced electrics in happy, sun-saturated colors. Their "Eclectrics" line includes updates to those classic appliances from the 1950s.

$179.95

To See More Info/Buy >>> Hamilton Beach Eclectrics 4.5-qt. Stand Mixer, Apple Green, Model 63224
To See More Info/Buy >>> Hamilton Beach Eclectrics 4.5-qt. Stand Mixer, Licorice Black, Model 63227
To See More Info/Buy >>> Hamilton Beach Eclectrics 4.5-qt. Stand Mixer, Moroccan Red, Model 63222
To See More Info/Buy >>> Hamilton Beach Eclectrics 4.5-qt. Stand Mixer, Pineapple Yellow, Model 63226
To See More Info/Buy >>> Hamilton Beach Eclectrics 4.5-qt. Stand Mixer, Sea Breeze, Model 63229
To See More Info/Buy >>> Hamilton Beach Eclectrics 4.5-qt. Stand Mixer, Sugar White, Model 63221
icon Sunbeam Stand MixMaster, Model 2371

Be a master baker with this practical and affordable Sunbeam Stand Mixer! This versatile mixer has Soft Start technology, which prevents over mixing complicated doughs for pastry, and breads, and 12-speed options that allow you more control over your mixing. Make the perfect batter for cookies, and great pie crust with ease. Features:
  • 350 Watts for more power
  • 12 Speeds for versatility
  • Soft grip handle
  • Bowl selector switch
  • Tilt locking head
  • On/Off and speed indicator light
  • 2 Glass bowls
  • Chrome beaters, whisks, and dough hooks
  • White with grey accents
Compare at $143.74, Our Price Only $114.99, and shipping on this item is FREE!

To See More Info/Buy >>> Sunbeam Stand MixMaster, Model 2371
icon Sunbeam Stand Mixer, Chrome, Model 2379

This stylish Sunbeam Chrome Stand Mixer is both fashionable, and easy to clean. The Burst of Power technology allows for smooth mixing for the perfect cookie batter, cakes, and pie crust at the touch of a button! Features:
  • 300 Watts of power for exceptional performance
  • 12 Speeds for versatility
  • Removable mixing head for easy clean and storage
  • Including chrome beaters, dough hooks and whisk for creative mixing
  • Includes 2 stainless steel bowls for multiple mixing - 2 Quarts and 4 Quarts
Compare at $148.75, Our Price Only $119.00, and shipping on this item is FREE!

To See More Info/Buy >>> Sunbeam Stand Mixer, Chrome, Model 2379
icon Sunbeam Heritage Stand Mixers

This stylish stand mixer is an ideal item for any kitchen. With its full die cast metal construction this mixer is stable and powerful. It has 12 variable speeds and a dual motor for 3 way beating action. This unit is sure to meet all your mixing needs and help create treats that will delight your family. Features:
  • Full Die Cast Metal Construction for stability
  • Dual Motor for 3 way beating action
  • Powerful 450 Watt motor
  • 12 Variable Speeds
  • Heavy-duty beaters, wire whisks and dough hooks for complete mixing versatility
  • Synchronized bowl and beater speeds
  • Two brushed stainless steel mixing bowls - 4.5 Quarts & 2.5 Quarts
Compare at $206.25, Our Price Only $165.00, and shipping on this item is FREE!

To See More Info/Buy >>> Sunbeam Heritage Stand Mixer, Charcoal, Model 2348
To See More Info/Buy >>> Sunbeam Heritage Stand Mixer, Red, Model 2349-030
To See More Info/Buy >>> Sunbeam Heritage Stand Mixer, Silver, Model 2347
icon West Bend 12-Speed Stand Mixer, Model 41125

This powerful 12-speed motor mixer has electronic control which senses the mixing load and automatically adjusts speed and power. Stainless steel bowls can go into two position bowl rests and the easy-to-use beater ejection will make clean up a snap. Features:
  • 1-˝ & 4-qt. stainless steel bowls
  • 2 heavy duty dough hooks and 2 large beaters
  • Easy serving
  • Two position bowl rest
  • Top handle for easy use
  • Automatic bowl rotation
  • 300 watts, 120 volts, AC only
  • Convenient mixing guide
  • Dimensions 14.5" x W 10" x D 12"
Compare at $136.25, Our Price Only $109.00, and shipping on this item is FREE!

To See More Info/Buy >>> West Bend 12-Speed Stand Mixer, Model 41125

icon Delonghi 5-Qt Stand Mixer, Model DSM5

If you're looking for quality and performance this is the stand mixer for you. The Delonghi 5-Qt. Stand Mixer with its heavy-duty 750-Watt motor is the most powerful stand mixer of its size! This impressive machine also features a unique mixing action. The planetary motion of the beater and the beater socket, results in thorough and perfect mixing results every time. This stand mixer is the complete package for any at-home cook or baker!
  • Heavy-duty 750-Watt motor
  • 6-control with pulse
  • Overload protection device terminates operation
  • Three large mixing tools for specific baking tasks
  • Non-Stick Dough Hook
  • Stainless Steel Whisk produces a light, fluffy texture
  • Non-Stick Flat Beater
  • Splash guard allows you to easily add ingredients
  • Four concealed power outlets
  • Brushed die-cast aluminum body and components
  • Tilting head lift for quick and easy tool change
  • DESIGNED AND ENGINEERED IN ITALY
Compare at $456.24, Our Price Only $364.99, and shipping on this item is FREE!

To See More Info/Buy >>> Delonghi 5-Qt Stand Mixer, Model DSM5
Viking 5-qt. Stand Mixer, Stainless Gray Viking Stand Mixers

If you’re a whisk away from being considered a professional chef and want the best quality for your kitchen, consider this Viking stand mixer. Designed to meet the needs of a pro, it offers a rugged, all-metal gear transmission and runs on 800 watts. Exclusive to this 5-qt. mixer are the V-style attachments, ergonomic cast-stainless bowl handle and two back-mounted wheels for easy positioning of the entire unit. Choose from primary, low and high speeds to mix, blend, whip and knead. With the planetary mixing action in operation, it ensures thorough results. The pop-up head lift locks in both the up and down positions. The stand mixer comes complete with beater, whip and dough hook plus a beautiful, stainless steel mixing bowl.

5-qt. - $399.95
7-qt. - $524.95

To See More Info/Buy >>> Viking 5-qt. Stand Mixer, Black, Model VSM500BK
To See More Info/Buy >>> Viking 5-qt. Stand Mixer, Bright Red, Model VSM500BR
To See More Info/Buy >>> Viking 5-qt. Stand Mixer, Stainless Gray, Model VSM500SG
To See More Info/Buy >>> Viking 5-qt. Stand Mixer, White, Model VSM500WH
To See More Info/Buy >>> Viking 7-qt. Stand Mixer, Black, Model VSM700BK
To See More Info/Buy >>> Viking 7-qt. Stand Mixer, Bright Red, Model VSM700BR
To See More Info/Buy >>> Viking 7-qt. Stand Mixer, Graphite Gray, Model VSM700GG
To See More Info/Buy >>> Viking 7-qt. Stand Mixer, Stainless Gray, Model VSM700SG
To See More Info/Buy >>> Viking 7-qt. Stand Mixer, White, Model VSM700WH
Electrolux 8-qt. DLX 2000 Stand Mixer, White Electrolux 8-qt. Stand Mixer, White, Model DX200-WH

Manufactured by Electrolux of Sweden, this unit is a bread baker’s dream and an investment that will last a lifetime. Instead of a beater, it uses a unique roller and scraper; for heavy dough, the dough hook can tackle an incredible 20 cups of flour. Since there is no mixer head to block the bowl, adding ingredients is a breeze. The Electrolux has an 8-quart stainless steel bowl, variable speed control, and a 12-minute timer that shuts the mixer off automatically. It also comes with a double whisk attachment and a beater bowl for whipping cream or egg whites.

$528.95

To See More Info/Buy >>> Electrolux 8-qt. Stand Mixer, White, Model DX200-WH
icon Bosch Compact Series Kitchen Mixer w/Stainless Steel Bowl, Model MUM4750

This 450 watt motor is quiet yet the most powerful in its class. It has a sturdy 4 quart mixing bowl with anti splash cover and kneads up to six pounds of dough. Multi-function arm locks into three positions to accommodate blender, food processor, continuous shredder and many other essential accessories. Continuous shredder slices and grates unlimited quantities of cheese and vegetables and durable plastic construction is easy to clean. The compact size takes up minimal counter space and all accessories are dishwasher safe. Features:
  • Overload and restart motor protection
  • Unique gearing assures thorough mixing
  • Includes:continuous shredder, beating and stirring whisks, dough hook , cover for blender drive, accessory holder
  • All accessories are dishwasher safe
  • Continuous shredder slices unlimited amounts of veggies and cheeses
  • Convenient cord storage
  • Suction feet for optimum stability
  • Warranty: 1 year for parts-and-labor and 3 years for motor only
  • Weight: 9 lbs
Compare at $374.99, Our Price Only $299.99, and shipping on this item is FREE!

To See More Info/Buy >>> Bosch Compact Series Kitchen Mixer w/Stainless Steel Bowl, Model MUM4750
icon Bosch Concept Series 6 Qt. Stand Mixer, Model MUM7010

This mixer has 700 watts of motor power for exceptional ice crushing, mixing and blending. Large mixing bowl kneads up to 12 pounds of dough and a professional style dough hook provides excellent kneading performance. Exclusive mono-drive features a single mounting position with 4 shaft speeds. Gentle start function prevents splashing by gradually increasing speeds over a 2-second period. The slim-styled machine base easily fits into 5" deep drawer for storage. Maximum stability is ensured by a special locking device and wide base. Almost all accessories are dishwasher safe. Features:
  • Six-quart plastic mixing bowl
  • Speeds: 4
  • Professional stainless steel dough hook
  • Twin beating whisks
  • Momentary pulse function
  • Overload and restart motor protection
  • Highest safety standards accessories
  • Anti-splash cover with filling funnel
  • Suction feet for optimum stability
  • Warranty: one year for parts and labor- 3 years for motor only
  • Weight: 13 lbs
Compare at $462.49, Our Price Only $369.99, and shipping on this item is FREE!

To See More Info/Buy >>> Bosch Concept Series 6 Qt. Stand Mixer, Model MUM7010
icon Bosch Concept Series Stainless Steel Stand Mixer, Model MUM7400

This mixer has 700 watts of motor power for exceptional ice crushing, mixing and blending. Large 6 quart stainless steel mixing bowl kneads up to 12 pounds of dough with a newly designed dough hook. Exclusive mono-drive, features a single mounting position with four electronically controlled shaft speeds. Gentle start function prevents splashing by gradually increasing speeds over a 2-second period. This slim-styled machine base easily fits into 5" deep drawer for storage. Almost all accessories are dishwasher safe. Features:
  • Built-in filling funnel in bowl lid
  • All stainless steel construction
  • Convenient cord storage
  • Suction feet for optimum stability
  • Speeds: 4
  • Momentary pulse function
  • Electronic timer with digital display and auto shut-off
  • Overload and restart motor protection
  • Six-quart stainless steel mixing bowl
  • Anti-splash cover with filling funnel
  • Includes: Dough hook, bowl scraper , stainless steel six-cup blender,protective cap for motor drive, and twin beating whisks
  • Warranty: one year for parts and labor- 3 years for motor only
  • Weight: 20 lbs
Compare at $1,087.45, Our Price Only $869.99, and shipping on this item is FREE!

To See More Info/Buy >>> Bosch Concept Series Stainless Steel Stand Mixer, Model MUM7400

icon Mix it Up: Great Recipes for Grinding, Juicing, Slicing, Straining, Whipping, Beating, Pressing, Kneading, Shredding, Stuffing, and Milling - All with Your Stand Mixer

by Jamee Ruth
Paperback, 132 pages, Published September, 2002
The stand mixer is probably the single most useful appliance in the kitchen, the unsung hero of time-saving devices. In Mix It Up!, Jamee Ruth tackles each of the attachments - 11 in all - covering how to use it, care for it, and make the most of it for quick and easy food preparation.


Compare at $17.95, Our Price Only $12.56

To See More Info/Buy >>> Mix it Up

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