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Stand Mixers
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Stand Mixers - More Popular the Ever, 100+ Years Later
The 20th century gave Americans the opportunity to expand their thoughts and approaches to housework. Always looking for a way to ease their household responsibilities, both men and women turned eagerly to the wonderful new stand mixer, quite possibly the most efficient, labor-saving appliance to be found in any kitchen, from home to the largest restaurant.
The 1884 design, invented by African-American Willie Johnson, of an eggbeater powered by a driving wheel, with an arrangement of gears and pulleys, was the inspiration for kitchen appliances made by Bosch, KitchenAid, and Sunbeam. These companies were quick to develop Johnson's idea; America seemed to be enamored with the concept of multipurpose gadgets for the kitchen.
The prototype electric mixer was massive and clumsy looking; it looked more appropriate in a commercial bakery than in the home. In 1908, Herbert Johnson, president of the Hobart Manufacturing Company of Troy, Ohio, watched a commercial baker mix bread dough with a metal spoon, powered only by the baker's muscles. After tinkering with various designs, Johnson came up with a mechanical version. By 1915, his 80-quart stand mixer was standard equipment on all U.S. Naval vessels and in many commercial bakeries.
By 1918, KitchenAid had begun testing the stand mixers in their own homes. The mixer was so popular one of the wives declared "all I know is it's the best kitchen aid I've ever had." And the rest is history.
In the same year, the Hobart Manufacturing Company had metamorphosed into KitchenAid. They expounded upon the wonders of the new "food preparer" (stand mixer) and its suitability for the home kitchen, hoping to increase sales. There were some problems with its size - 65 pounds - and its very expensive retail price of $189.50 (equivalent to about $2,000 in the early 2000s). Industrial designer Egmont Ahrens, by 1936, trimmed the stand mixer down to a manageable size and the price tag down to a much more reasonable price of $55.
Retailers didn't seem to actively display or support the KitchenAid mixer in its early days. In order to encourage interest in the hand mixer, KitchenAid mobilized a work force, of mostly women, to approach the public on a door-to-door basis, extolling upon the virtues of this new food preparation tool. KitchenAid especially praised the attachments, at this time including a citrus juicer and food grinder, in an attempt to make the mixer even more attractive to the public. The biggest selling point was a groundbreaking design known as "planetary action", which allowed the ingredients to be blended all the way to the edges of the bowl, eliminating the physically exhausting job of manually turning the bowl.
In 1937, KitchenAid introduced the brilliant concept of totally interchangeable attachments, an idea still in full force in the 21st century. A good example of this would be the 1919 pea shucker attachment. Even though the pea shucker is no longer available, it will still fit today's model.
Although KitchenAid was the first to produce the electric stand mixer, Sunbeam was the company which captured the most public acceptance. Sunbeam's product, the Mixmaster, was invented by Ivan Jepson, a Swede, in 1928 and was first mass-marketed in May, 1930. His streamlined mixer sold for only $18.25, a mere fraction of the cost of KitchenAid's model at $189.50.
Upon arriving in the United States in 1925, he found employment at the Chicago Flexible Shaft Company, the parent company of Sunbeam. The Sunbeam division was created to handle increased kitchen appliance manufacturing. By 1930, Jepson was Sunbeam's head designer.
Sunbeam's model M4A Mixmaster, with its sleek silhouette, became so popular its name "Mixmaster" became the generic for all stand mixers, no matter what the brand. "Mixmaster' was to stand mixers as "Jell-O", "Kleenex", and "Band-Aid" are to gelatin dessert, facial tissue, and any adhesive first-aid bandage.
Sunbeam advertised its Mixmaster as an amazing collection of attachments, totally interchangeable with one another. With the use of these gadgets, Sunbeam implied the Mixmaster could complete a variety of tasks.
In 1940, many years ahead of its time, the Mixmaster was able to complete many tasks: among others, the attachments could squeeze fruit juice, shell peas, peel fruit, press pasta, grind meat, and grind coffee beans. Also in its bag of tricks were attachments for opening tin cans, sharpening knives, and polishing silverware. Its most unusual attachment was a mayonnaise oil dropper.
DID YOU KNOW?
- The stand mixer can be used both as a stationary appliance and also as a detached mixer head (handle and motor) that can be used as a portable hand mixer.
- It takes only 26 seconds to assemble the KitchenAid "Artisan" (probably KitchenAid's most popular stand mixer model) by hand in a factory setting.
- The KitchenAid "Artisan" stand mixer is available in 22 colors in varying finishes. The color is applied with spray-on powder instead of paint.
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Hamilton Beach Power Deluxe Mixer, Model 64695N
This Power Deluxe Stand Mixer is here to make your life easier. Doubling as a hand mixer this 6 speed, 4 quart glass bowl will do all the hard work. The traditional beaters and dough hooks are included. Easy-clean rounded cord. Features:
- Doubles as a hand mixer
- Shift & Stir bowl
- 275 Watts peak power
- 6 speeds with QuickBurst
- 4 quart glass bowl
- Traditional beaters and dough hooks included
- Unique Bowl RestTM feature
- Easy-clean rounded cord
- Dimensions: 13.5" h x 9" w x 12.5" d
Compare at $59.99, Our Price Only $47.99
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Hamilton Beach Power Deluxe Mixer, Model 64695N |
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Hamilton Beach Eclectrics 4.5-qt. Stand Mixers
From Hamilton Beach, these all-metal stand mixers come with a host of accessories - a Flat Beater for cakes and cookies, a Dough Hook for bread and a Wire Whisk for whipped cream or pudding. The 4.5-qt. stainless steel bowl comes with a Pouring Shield that helps prevent splattering while in operation. The pouring shield has a built-in chute for adding ingredients. Powered by 400 watts, the stand mixer has a two-way mixing action to ensure all ingredients are incorporated into the mix. The quick-release, tilt-up head assists when removing the bowl. 9 x 14 x 14-in. When you're ready for a kitchen re-do, don't call in the carpenters! Instead, "counterscape" your kitchen with Hamilton Beach's retro-designed, affordably priced electrics in happy, sun-saturated colors. Their "Eclectrics" line includes updates to those classic appliances from the 1950s.
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Hamilton Beach Eclectrics 4.5-qt. Stand Mixer, Licorice Black, Model 63227
Compare at $219.95, Our Price Only $199.99
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Hamilton Beach Eclectrics 4.5-qt. Stand Mixer, Sugar White, Model 63221
Compare at $219.95, Our Price Only $199.99
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Hamilton Beach Eclectrics 4.5-qt. Stand Mixer, Sterling, Model 63220
Compare at $279.95, Limited Time Special Price, Only $235.99 |
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Hamilton Beach Classic Hand/Stand Mixer, Model 64650
This Hamilton Beach 6-speed Hand/Stand Mixer allows you to use the hand mixer alone when you have a quick mixing job, or position the mixer on the stand when you have a more involved task that requires hands-free mixing. Includes traditional beaters, whisk and dough hooks. Features Include:
- Doubles as a hand mixer
- 290 Watts peak power makes mixing easy Shift & Stir bowl
- Versatile attachment set includes traditional beaters, whisk and dough hooks
- Brushed stainless steel
- 4 qt. stainless steel bowl
- 6 speeds & QuickBurst button
- Bowl Rest mixer stabilizer
Compare at $79.99, Limited Time Special Price, Only $59.99
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Hamilton Beach Classic Hand/Stand Mixer, Model 64650 |
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Cuisinart 5.5 Quart Stand Mixer, Brushed Chrome, Model SM-55BC
Cuisinart's 5.5 Quart Stand Mixer has the capacity, 800 watts of power, and precision engineering to handle any job a recipe calls for. With three accessories, you can mix, whip and knead dough. With 12 speeds, you’ll always do it just right. And with the auto shutoff Countdown Timer you’ll do it for just the right amount of time. Cuisinart offers optional attachments that can be purchased separately. Each connects to one of three power outlets on the stand mixer to let you blend, process food, squeeze juice from your favorite citrus fruits, make perfect homemade pasta, or grind your own meats. Limited 3-year warranty.
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Cuisinart 5.5 Quart Stand Mixer, Brushed Chrome, Model SM-55BC
Compare at $399.95, Our Price Only $289.95, and shipping on this item is FREE!
Also available:
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Cuisinart 5.5 Quart Stand Mixer, White, Model SM-55X
Compare at $399.9, Our Price Only $299.00, and shipping on this item is FREE! |
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Electrolux 8-qt. Stand Mixer, White, Model DX200-WH
Manufactured by Electrolux of Sweden, this unit is a bread bakers dream and an investment that will last a lifetime. Instead of a beater, it uses a unique roller and scraper; for heavy dough, the dough hook can tackle an incredible 20 cups of flour. Since there is no mixer head to block the bowl, adding ingredients is a breeze. The Electrolux has an 8-quart stainless steel bowl, variable speed control, and a 12-minute timer that shuts the mixer off automatically. It also comes with a double whisk attachment and a beater bowl for whipping cream or egg whites.
$649.95
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Electrolux 8-qt. Stand Mixer, White, Model DX200-WH
Also available:
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Electrolux 8-qt. Stand Mixer, Metallic Grey, Model DLX 2000
$695.95 |
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Viking Stand Mixers
If youre a whisk away from being considered a professional chef and want the best quality for your kitchen, consider this Viking stand mixer. Designed to meet the needs of a pro, it offers a rugged, all-metal gear transmission and runs on 800 watts. Exclusive to this 5-qt. mixer are the V-style attachments, ergonomic cast-stainless bowl handle and two back-mounted wheels for easy positioning of the entire unit. Choose from primary, low and high speeds to mix, blend, whip and knead. With the planetary mixing action in operation, it ensures thorough results. The pop-up head lift locks in both the up and down positions. The stand mixer comes complete with beater, whip and dough hook plus a beautiful, stainless steel mixing bowl.
5-qt. - $444.95 to $516.95
7-qt. - $549.95
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Viking 5-qt. Stand Mixer, Black, Model VSM500BK
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Viking 5-qt. Stand Mixer, Bright Red, Model VSM500BR
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Viking 5-qt. Stand Mixer, Stainless Gray, Model VSM500SG
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Viking 5-qt. Stand Mixer, White, Model VSM500WH
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Viking 7-qt. Stand Mixer, Black, Model VSM700BK
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Viking 7-qt. Stand Mixer, Bright Red, Model VSM700BR
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Viking 7-qt. Stand Mixer, Stainless Gray, Model VSM700SG
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Viking 7-qt. Stand Mixer, White, Model VSM700WH
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Ergonomically designed kitchen utensils to help with weak hands or other disabilities.
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